Film and television production runs on schedules that exist to be changed. A location day that was supposed to wrap by four becomes a six o'clock finish. An early call time moves by ninety minutes because the light is different than forecast. An actor needs to reach a costume fitting on the other side of the county before lunch and return to set before the afternoon block.
Transport that can absorb these shifts without generating extra costs or difficult conversations is not a luxury in production — it is a working requirement. Fare 1 hourly chauffeur hire is built around exactly the kind of flexibility a production day demands.
Why Production Teams Choose Hourly Hire
Per-journey bookings work when the schedule is fixed. On a location day, the schedule is rarely fixed. A taxi booked to collect a cast member at 14:30 has no mechanism for the fact that the scene is still being lit at 14:45. An hourly chauffeur does: the driver waits, and the clock continues at the agreed rate, with no additional negotiation required.
The driver waits on location. Fare 1 drivers wait on site between legs. Whether that is in a production car park, on a roadside holding position agreed with the location manager, or at a nearby point identified at the start of the day, the vehicle is available when it is needed.
Discretion is standard. Fare 1 drivers are vetted, DBS-checked, and professional. They are not there to photograph their passengers or discuss their clients. For productions that require confidentiality around cast movements, location addresses, or schedule details, discretion is a baseline expectation, not a special request.
No surge on long days. When a production day runs beyond its scheduled length, the hourly rate remains as quoted. There is no dynamic pricing, no penalty for a wrap that runs late.
What Hourly Hire Covers on a Production Day
Cast transport. Moving principal cast between hotel and set, between set and makeup/wardrobe, between location and hotel, or to and from interviews and press obligations. An Executive Saloon is the standard vehicle for individual talent transport.
Key crew movement. Directors, DoPs, producers, and other department heads often need dedicated transport that is not tied to the wider unit transport operation. An hourly Fare 1 vehicle gives them flexible, private movement without pulling minibuses off the unit schedule.
Location recces. A location manager or producer conducting a recce across multiple sites in a day benefits from the same model: a driver who knows the area, a vehicle large enough to carry documents and equipment, and a flexible end time.
Equipment chaperone. For smaller items — costume pieces, props, documents — that need to move securely between locations, an hourly vehicle provides both transport and the assurance that a vetted driver is in charge of the movement.
Hampshire and the South Coast as a Production Location
Hampshire and the surrounding area have a long history as a production region. The coastline, the New Forest, the Georgian architecture of Southampton and Winchester, the rural estates of the South Downs — all appear regularly in period and contemporary productions. Fare 1 drivers know this geography well, including the access constraints, the village roads, and the fastest routes between locations that do not appear on a standard sat-nav.
For productions working out of London and operating down in Hampshire for a location block, Fare 1 also offers longer-distance and full-day hire. A production that wants a vehicle on standby for the entirety of a location day — pickup from a London hotel, full day on location, return — can accommodate this through an extended hourly booking, with any applicable longer-booking discount reflected in the quote.
Choosing the Right Vehicle
Executive Saloon. The standard for individual talent and key crew. Professional appearance, comfortable ride, appropriate for pulling up at hotel entrances and private locations.
Executive MPV. Groups of up to seven. Useful for smaller cast groups, production teams, or when a table and a degree of working space in transit is useful.
Minibus. For larger unit moves or when multiple departments need to move together, the Minibus accommodates the numbers without the need for additional vehicles.
Booking for Production
Fare 1 works with fixed, pre-agreed rates. The quote from book.fare1.co.uk is the price paid — no variable end-of-day additions. For productions requiring multiple vehicles or recurring bookings across a shoot schedule, getting in touch directly allows for a conversation about what works best.
Book at book.fare1.co.uk, or contact the Fare 1 team if your production has requirements that benefit from a direct discussion.